Compliance Approach
WAB2C supports Pakistani businesses in setting up permission based WhatsApp Business workflows, customer support automation, ecommerce notifications, team collaboration, approved message templates, and human handover.
WAB2C works with official WhatsApp Business API and BSP providers to assist businesses in Pakistan with onboarding and integration. It is an independent implementation platform operated by Alams Innovate Private Limited.
Where applicable, access to WhatsApp Business Platform services may be facilitated through authorised provider or technology channels. Platform availability remains subject to Meta policies, provider requirements, business verification, customer eligibility, message template approval, and messaging quality requirements.
Responsible Business Messaging
WAB2C customers are required to use the platform only for legitimate and permission based business communication.
Customers must:
- Message recipients who have provided appropriate permission.
- Maintain suitable consent records.
- Use approved message templates where required.
- Honour STOP, unsubscribe, block, and opt out requests.
- Avoid scraped, purchased, rented, or unlawfully obtained contact lists.
- Clearly identify the business sending the message.
- Provide human support or escalation where appropriate.
- Monitor recipient feedback and messaging quality.
- Follow applicable Meta, WhatsApp, provider, and legal requirements.
Prohibited Activities
WAB2C does not permit the platform to be used for:
Data Protection Approach
WAB2C applies organisational and technical controls intended to support appropriate access, data minimisation, retention management, account security, and customer data handling.
The exact controls applicable to a customer may depend on the selected service, provider channel, integration, and configuration.
Customers remain responsible for determining the appropriate legal basis for their own messaging, customer data use, promotions, products, and communications.
Security Approach
WAB2C restricts administrative access according to business need and maintains processes for account security, access review, credential protection, service monitoring, and incident handling.
Security is a shared responsibility between WAB2C, customers, connected providers, hosting services, and other integrated platforms.
Customers must protect their credentials, administrator accounts, access tokens, devices, and connected systems.
Provider and Platform Dependencies
Meta and the applicable provider independently determine business verification, platform eligibility, onboarding approval, message template decisions, messaging limits, quality restrictions, pricing categories, and review timing.
WAB2C provides implementation and onboarding assistance but cannot guarantee approval, continued access, messaging limits, template approval, or a specific review period.
Monitoring and Enforcement
WAB2C may review reported misuse, suspicious activity, customer complaints, messaging quality concerns, or policy violations.
Depending on the circumstances, WAB2C may:
- Request clarification.
- Require corrective action.
- Restrict a workflow.
- Suspend platform access.
- Terminate the customer account.
- Cooperate with authorised providers or lawful requests where required.
Compliance Information
Customers, reviewers, and business partners may contact WAB2C to request available policies, provider disclosures, data processing information, security information, or clarification regarding implemented controls.
The availability and scope of supporting documentation may vary.
Contact: compliance@wab2c.com
Last reviewed: 18 July 2026