Simple PKR Pricing for WhatsApp Automation
Choose a WAB2C platform plan for contacts, bot flows, automation agents, co-existence support, CRM / Google Sheet workflows, and local onboarding. WhatsApp message charges may apply separately through provider channels.
Free Trial
Perfect for testing WAB2C features
Students, freelancers, micro-sellers
WhatsApp message/template charges may apply separately through provider channels. View message charges
Starter
For small businesses getting started
Basic ecommerce, small retail, restaurants
WhatsApp message/template charges may apply separately through provider channels. View message charges
Growth
For growing businesses with more volume
Mid-size ecommerce, high-volume brands
WhatsApp message/template charges may apply separately through provider channels. View message charges
Pro
For high-scale operations and agencies
High-scale operations, agencies
WhatsApp message/template charges may apply separately through provider channels. View message charges
Enterprise
For large organizations with custom needs
Banks, fintechs, large retail, logistics
WhatsApp message/template charges may apply separately through provider channels. View message charges
Enterprise Large
For enterprise-scale deployments
Large enterprises, custom requirements
WhatsApp message/template charges may apply separately through provider channels. View message charges
WAB2C subscription plans cover platform features, onboarding, automation, contacts, workflows, and support. WhatsApp message/template charges, business verification, display name approval, template approval, and API provisioning may depend on provider channels, Meta/WhatsApp policies, customer eligibility, and applicable pricing rules.
Marketing, utility, authentication, and service messages must follow the WhatsApp Business Messaging Policy. Customers are responsible for valid opt-in, approved templates, lawful message content, and honoring opt-out requests.
Account & Contacts
Messaging & Conversations
Team Inbox & Collaboration
Automation & Chatbots
AI Features
E-commerce & Integrations
Analytics & Reporting
Support & SLA
WhatsApp Message Charges
In addition to your WAB2C plan, WhatsApp Business Platform charges may apply separately through provider channels based on message category
Cost per message in USD on the WhatsApp Business Platform · Effective 1st April 2026 (Meta Price Update)
Pricing source: Meta WhatsApp Business Pricing (developers.facebook.com) · April 1, 2026 Price Update (PDF)
Converted at 1 USD = PKR 279.95 (Pakistan Open Market) · ExchangePKR.com (20th April 2026)
Marketing
Promotional messages, offers, broadcasts
per message
Utility
Order updates, shipping, transactional
per message
Authentication
OTP and verification messages
per message
How WhatsApp message charges work
WhatsApp Business Platform charges may apply per message for Marketing, Utility, and Authentication templates, based on category and region, through provider channels. Service messages sent within an active customer-initiated window are handled per WhatsApp rules. These charges are set by Meta/WhatsApp and the provider — WAB2C does not control or set these rates.
WAB2C Plan + WhatsApp Conversation Credits = Perfect Plan
Start using WhatsApp Business API the right way
WAB2C Platform Plan
Your subscription covers the platform features: chatbots, team inbox, contact management, analytics, and integrations.
WhatsApp Message Charges
WhatsApp Business Platform charges may apply separately through provider channels for Marketing, Utility, and Authentication messages.
WhatsApp Message Charges
These are WhatsApp Business Platform message charges (set by Meta and billed through provider channels), not WAB2C subscription charges. Select the market, currency, and message category to estimate costs in USD and PKR.
1 USD = PKR 279.95
Cost per message in USD on the WhatsApp Business Platform · Effective 1st April 2026
Pricing source: Meta WhatsApp Business Pricing · April 1, 2026 Price Update (PDF)
Exchange rate updated on 20th April 2026 · ExchangePKR.com (Pakistan Open Market)
Message rate:
$0.0473
per message
Estimated Total
$47.3
Pay directly with Cards: Customers are encouraged to pay using their Cards directly for seamless transactions.
WAB2C Credit Line: Service charges may occur on transaction value basis. This is optional if required.
Rates Updated on 1st April 2026 (Meta Price Update — Global Sending). Service messages are free within the 24-hour customer service window for non-AI-provider businesses.
WhatsApp Conversational Pricing, Explained Simply
Understanding WhatsApp Business pricing can feel technical, so here is a clear and friendly breakdown tailored for brands, startups, and service providers working in Pakistan.
Customer Service Window
Whenever a customer sends you a message, WhatsApp opens a 24-hour Customer Service Window for your business.
Inside this window:
- You can reply freely, no extra charges
- Each new customer message resets the 24-hour timer
- You can send any free-form messages
- Utility templates sent inside this window are not charged
In short, if the customer starts the conversation, WhatsApp lets you support them without restrictions for 24 hours.
Customer Service Conversations
Customer-initiated service conversations follow WhatsApp Business Platform rules and provider pricing. Free-form replies are only available inside the active customer-service window.
Outside that window, business-initiated messages must use approved templates.
Marketing Messages
These are all your promotional or campaign-based messages:
- - Special offers
- - New product announcements
- - Sale alerts
- - Festive campaigns
WhatsApp charges for each marketing message based on the user's country.
Utility Messages
These are your transactional notifications:
- - Order confirmations
- - Delivery updates
- - Payment alerts
- - Reminders
Free inside 24-hour service window, charged outside.
Authentication Messages
These are your OTP and verification messages:
- - Login confirmation
- - Registration
- - Password resets
Charged per authentication message delivered.
Payment Methods in Pakistan
Bank Transfer
Direct bank transfer to our PKR account
JazzCash
Pay instantly with JazzCash mobile wallet
Easypaisa
Pay instantly with Easypaisa mobile wallet
Raast
Instant payment via Raast ID
Pricing FAQs
Start Your 3-Month Free Trial
No credit card required. Test all features free for 90 days.