Affordable WhatsApp automation for businesses in Pakistan.
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Free Trial
Perfect for testing WAB2C features
Students, freelancers, micro-sellers
META Official Charges:
Starter
For small businesses getting started
Basic ecommerce, small retail, restaurants
META Official Charges:
Growth
For growing businesses with more volume
Mid-size ecommerce, high-volume brands
META Official Charges:
Pro
For high-scale operations and agencies
High-scale operations, agencies
META Official Charges:
Enterprise
For large organizations with custom needs
Banks, fintechs, large retail, logistics
META Official Charges:
Enterprise Large
For enterprise-scale deployments
Large enterprises, custom requirements
META Official Charges:
Account & Contacts
Messaging & Conversations
Team Inbox & Collaboration
Automation & Chatbots
AI Features
E-commerce & Integrations
Analytics & Reporting
Support & SLA
Meta WhatsApp Conversation Fees
In addition to your WAB2C plan, Meta charges for each WhatsApp message based on category
Cost per message in USD on the WhatsApp Business Platform · Effective 1st April 2026 (Meta Price Update)
Pricing source: Meta WhatsApp Business Pricing (developers.facebook.com) · April 1, 2026 Price Update (PDF)
Converted at 1 USD = PKR 279.95 (Pakistan Open Market) · ExchangePKR.com (20th April 2026)
Marketing
Promotional messages, offers, broadcasts
per message
Utility
Order updates, shipping, transactional
per message
Authentication
OTP and verification messages
per message
How Meta fees work
As of 1st April 2026, Meta charges per message (not per 24-hour conversation) for Marketing, Utility and Authentication templates, based on your region. Service messages sent within a 24-hour customer-initiated window remain free for non-AI-provider businesses. WAB2C passes through Meta fees at cost with no markup.
WAB2C Plan + WhatsApp Conversation Credits = Perfect Plan
Start using WhatsApp Business API the right way
WAB2C Platform Plan
Your subscription covers the platform features: chatbots, team inbox, contact management, analytics, and integrations.
META Conversation Credits
META charges for each conversation category. Buy credits as per your need for Marketing, Utility, and Authentication messages.
WhatsApp Conversation Fees
Select the market, currency and message category to understand what we charge. Easy to know all prices in two currencies - USD and PKR.
1 USD = PKR 279.95
Cost per message in USD on the WhatsApp Business Platform · Effective 1st April 2026
Pricing source: Meta WhatsApp Business Pricing · April 1, 2026 Price Update (PDF)
Exchange rate updated on 20th April 2026 · ExchangePKR.com (Pakistan Open Market)
Message rate:
$0.0473
per message
Estimated Total
$47.3
Pay directly with Cards: Customers are encouraged to pay using their Cards directly for seamless transactions.
WAB2C Credit Line: Service charges may occur on transaction value basis. This is optional if required.
Rates Updated on 1st April 2026 (Meta Price Update — Global Sending). Service messages are free within the 24-hour customer service window for non-AI-provider businesses.
WhatsApp Conversational Pricing, Explained Simply
Understanding WhatsApp Business pricing can feel technical, so here is a clear and friendly breakdown tailored for brands, startups, and service providers working in Pakistan.
Customer Service Window
Whenever a customer sends you a message, WhatsApp opens a 24-hour Customer Service Window for your business.
Inside this window:
- You can reply freely, no extra charges
- Each new customer message resets the 24-hour timer
- You can send any free-form messages
- Utility templates sent inside this window are not charged
In short, if the customer starts the conversation, WhatsApp lets you support them without restrictions for 24 hours.
Unlimited Free Service Conversations with WAB2C
WAB2C gives every business unlimited free service conversations every month. This means whenever your customer reaches out with a question or support need, your replies stay completely free, no matter how many customers you have.
A huge cost saver for businesses doing regular customer support on WhatsApp.
Marketing Messages
These are all your promotional or campaign-based messages:
- - Special offers
- - New product announcements
- - Sale alerts
- - Festive campaigns
WhatsApp charges for each marketing message based on the user's country.
Utility Messages
These are your transactional notifications:
- - Order confirmations
- - Delivery updates
- - Payment alerts
- - Reminders
Free inside 24-hour service window, charged outside.
Authentication Messages
These are your OTP and verification messages:
- - Login confirmation
- - Registration
- - Password resets
Charged per authentication message delivered.
Payment Methods in Pakistan
Bank Transfer
Direct bank transfer to our PKR account
JazzCash
Pay instantly with JazzCash mobile wallet
Easypaisa
Pay instantly with Easypaisa mobile wallet
Raast
Instant payment via Raast ID
Pricing FAQs
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