An Islamabad real estate agency uses WAB2C's WhatsApp lead qualification bot and Meta Ads integration to capture, qualify, and convert more property leads — increasing viewings by 50%.
DHA Realtors, a mid-size real estate agency specializing in DHA and Bahria properties in Islamabad, was spending heavily on Facebook and Google Ads but struggling to convert leads into property viewings and sales.
Average response time to Facebook/website leads was 2-4 hours. By then, leads had already contacted 2-3 other agencies.
60% of leads were unqualified (wrong budget, location, or just browsing) — wasting agent time on dead-end viewings.
Agents spent hours calling leads for follow-ups, scheduling viewings, and answering basic property questions.
No system to re-engage past leads when prices dropped or new matching properties became available.
💡 The Core Issue:
DHA Realtors needed an instant lead response system that could qualify prospects automatically, schedule viewings seamlessly, and re-engage past leads — all while freeing up agent time for high-value activities.
DHA Realtors implemented WAB2C's WhatsApp Business API with automated lead qualification, instant responses, and smart follow-ups:
Integrated WAB2C with Facebook/Instagram Ads using Click-to-WhatsApp ads that instantly connect leads to an automated chatbot:
⚡ Response Time: Under 30 seconds (vs. 2-4 hours previously)
Built a qualification chatbot that asks key questions to identify serious buyers:
Qualified leads are tagged "Hot" and routed to senior agents. Unqualified leads get auto-nurture sequences.
Integrated WhatsApp with Google Calendar so leads can book property viewings instantly:
Automated re-engagement campaigns to convert past leads:
Sample templates DHA Realtors uses for lead engagement
Within 4 months of implementing WAB2C, DHA Realtors achieved dramatic improvements:
From 50/month to 100/month
Down from 2-4 hours
From 40/month to 60/month
Qualified leads increased significantly
Qualified lead rate after bot screening
More deals closed monthly
From 12 to 20 property sales per month
More time for high-value tasks
Time saved per agent on lead qualification
Past leads converted
Of price drop alerts led to viewings
"WAB2C ne humara lead response time 2 hours se 2 minutes kar diya! Pehle Facebook leads barbaad ho jati thi, ab instant chatbot unhe qualify karta hai aur viewings book kar leta hai. Our agents ab only hot leads pe focus karte hain. Game changer for our business!"
For every Rs 1 spent on WAB2C, DHA Realtors generates Rs 47 in value through increased sales, agent productivity, and better ad efficiency.
Instant WhatsApp responses via Click-to-WhatsApp ads capture leads before they contact competitors.
Let chatbots ask qualifying questions to identify serious buyers and save agent time on unqualified leads.
Integrate WhatsApp with calendar systems for one-click viewing booking — remove friction from the buying journey.
Price drop and new listing alerts bring back past leads — 25% of re-engagement messages lead to viewings.
Join 50+ real estate agencies in Pakistan using WAB2C to respond faster, qualify better, and close more deals.
💬 Questions? Talk to our real estate specialist: +92 330 000 3097
