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Food & Restaurant • Karachi

Cloud Kitchen Handles 200+ Daily Orders via WhatsApp & Cuts Support Calls by 70%

A Karachi cloud kitchen uses WAB2C WhatsApp automation to process all orders, send real-time delivery updates, and collect feedback — achieving 99% order accuracy and 4.8/5 customer ratings.

200+
Daily Orders
-70%
Support Calls
99%
Order Accuracy
Pakistani chef in cloud kitchen
Karachi Cloud Kitchen
Karachi, Pakistan

The Problem

Karachi Cloud Kitchen, a delivery-only restaurant serving North Nazimabad and surrounding areas, was overwhelmed with order management chaos as they scaled to 150-200 daily orders across multiple platforms (Foodpanda, direct WhatsApp, phone calls).

Phone Call Overload

2-3 staff members spent entire shifts taking phone orders and answering "Where is my order?" calls — causing kitchen delays.

Order Mistakes & Miscommunication

15-20% of phone orders had errors (wrong items, missing add-ons, incorrect addresses) leading to refunds and bad reviews.

No Order Tracking

Customers had no visibility into order status, leading to constant "Where is my food?" calls and frustration.

Missed Re-Ordering Opportunities

No system to remind past customers about new menu items, offers, or encourage repeat orders.

💡 The Core Issue:

Karachi Cloud Kitchen needed a centralized order management system on WhatsApp to accept orders, send confirmations, provide real-time tracking, and reduce support calls — all while maintaining high order accuracy.

The Strategy

Karachi Cloud Kitchen implemented WAB2C's WhatsApp Business API to automate the entire order lifecycle:

1

WhatsApp-First Ordering System

Made WhatsApp the primary ordering channel with a simple chatbot menu:

  • Customers text "Menu" to see today's offerings with prices
  • They reply with item numbers to add to cart
  • Bot confirms order, address, and payment method before submission

Result: 99% order accuracy with zero miscommunication

2

Automated Order Status Updates

Integrated kitchen operations with WAB2C to send real-time WhatsApp updates:

1
Order Confirmed: Instant confirmation with ETA and order details
2
Being Prepared: Sent when chef starts cooking
3
Out for Delivery: Rider name, contact, and live tracking link
4
Delivered: Feedback request with rating and discount code
3

Daily Menu Broadcasts

Automated daily menu broadcasts to past customers:

  • Sent at 11 AM and 5 PM (lunch and dinner times)
  • Highlights daily specials and limited-time offers
  • Customers can reply directly to place order
4

Automated Feedback & Loyalty

Post-delivery feedback collection and loyalty program via WhatsApp:

  • Automated feedback request 30 minutes after delivery
  • 10% discount code for next order sent with thank you message
  • Every 5th order gets a free dessert notification

WhatsApp Message Templates Used

Sample templates Karachi Cloud Kitchen uses for order management

Marketing
Menu Broadcast
🍕 *Today's Special Menu - Karachi Cloud Kitchen* 🔥 *BESTSELLERS:* • Chicken Tikka Pizza - Rs 799 • Beef Burger Combo - Rs 599 • Pasta Alfredo - Rs 699 💥 *OFFER:* Free delivery on orders above Rs 1000! 📲 Order Now: Reply with item number ⏰ Open till 11 PM
Utility
Order Confirmation
✅ *Order Confirmed!* Order #{{1}} 📋 Items: {{2}} 💰 Total: Rs {{3}} 💳 Payment: {{4}} 📍 Address: {{5}} 🕐 Estimated Delivery: {{6}} 🚚 Track: {{7}} Thank you! 😊 Karachi Cloud Kitchen
Authentication
Order Verification OTP
Karachi Cloud Kitchen Your order verification code is: 🔐 *{{1}}* Share this with our rider at delivery. Order Support: 021-XXXX-XXXX
Service
Order Status Update
🚚 *Order Update - #{{1}}* Your order is {{2}}! {{3}} 📞 Rider Contact: {{4}} 🕐 ETA: {{5}} Need help? Reply here. Karachi Cloud Kitchen
Utility
Feedback Request
Hi {{1}}! 👋 Thank you for ordering from Karachi Cloud Kitchen! How was your experience? ⭐⭐⭐⭐⭐ Rate us (1-5) Your feedback helps us improve! 🙏 💝 Next order discount code: RETURN10

The Results

Within 3 months of implementing WAB2C, Karachi Cloud Kitchen achieved remarkable improvements:

200+
Daily Orders

Up from 120-150 orders/day

-70%
Support Calls

From 100+ to 30 calls/day

99%
Order Accuracy

Up from 80-85%

Customer Rating

Google reviews dramatically improved

4.8/5

Up from 3.9/5 before WhatsApp automation

Repeat Order Rate

Loyalty improved significantly

55%

55% of orders from repeat customers (vs 30% before)

Average Order Value

Customers order more per transaction

+18%

From Rs 850 to Rs 1,000 average order value

Staff Time Saved

Redeployed to kitchen operations

-2 staff

No longer need dedicated phone order staff

Owner's Testimonial

"WhatsApp automation ne humare cloud kitchen ki life badal di! Pehle phone orders lene mein do log full time busy rehte the, ab sab automated hai. Customer ko bhi pasand hai ke unhe har step pe update milta hai. Our ratings improved, repeat orders doubled. Best decision ever!"
Mr. Bilal Ahmed
Owner, Karachi Cloud Kitchen

Cost Analysis & ROI

Monthly WAB2C Cost

WAB2C Growth PlanRs 13,500
WhatsApp Messages (6,000 utility)Rs 9,120
WhatsApp Messages (1,000 marketing)Rs 13,290
Total Monthly CostRs 35,910

Monthly Value Generated

50 extra orders/day x Rs 1,000 x 30Rs 1.50 Million
Staff cost saved (2 staff @ Rs 30K/mo)Rs 60,000
Reduced refunds (99% accuracy)Rs 40,000
Total Monthly ValueRs 1.60 Million
4,356%
Return on Investment (ROI)

For every Rs 1 spent on WAB2C, Karachi Cloud Kitchen generates Rs 45 in value through increased orders, staff savings, and reduced errors.

Key Takeaways for Food Businesses

WhatsApp = Order Accuracy

Text-based orders eliminate miscommunication from phone calls, achieving 99% accuracy.

Real-Time Updates Reduce Calls

Automated order status updates cut "Where is my food?" calls by 70% and improve satisfaction.

Menu Broadcasts Drive Repeat Orders

Daily menu broadcasts at peak times (11 AM, 5 PM) drive 55% repeat order rates.

Feedback Loops Build Loyalty

Post-delivery feedback with discount codes increases customer retention and reviews.

Ready to Automate Your Restaurant Orders on WhatsApp?

Join 200+ restaurants in Pakistan using WAB2C to process orders, reduce calls, and delight customers.

💬 Questions? Talk to our restaurant specialist: +92 330 000 3097