A leading Lahore school uses WAB2C WhatsApp automation to send fee reminders, attendance alerts, and admission inquiries — saving 20 hours/week and achieving 95% parent satisfaction.
Capital Academy, a Cambridge-affiliated school in Lahore with 800+ students, was struggling with manual parent communication processes that consumed valuable staff time and resulted in delayed fee payments.
Admin staff spent 4-5 hours daily calling parents for fee reminders, admission inquiries, and updates — taking time away from core tasks.
30-40% of parents paid fees late due to missed reminders or phone calls going unanswered, affecting school cash flow.
50% of admission inquiries on the website went unanswered or received delayed responses, losing potential admissions.
Parents complained about inconsistent updates on attendance, results, and school events across different channels.
💡 The Core Issue:
Capital Academy needed a centralized, automated communication system to reduce admin burden, improve fee collection rates, and provide timely updates to parents — all while maintaining a personal touch.
Capital Academy implemented WAB2C's WhatsApp Business API with automated workflows for admissions, fee reminders, and parent updates:
Deployed a WhatsApp chatbot on the school website to instantly respond to admission inquiries with information about:
💬 Average Response Time: 30 seconds (vs. 4-6 hours previously)
Set up a 3-touch automated fee reminder workflow:
Integrated school management system with WAB2C to send instant WhatsApp notifications for:
Enabled secure WhatsApp OTP login for the parent portal, making it easier for parents to access their child's progress reports, fee history, and event calendar.
Sample templates Capital Academy uses for parent communication
Within 6 months of implementing WAB2C, Capital Academy achieved significant improvements:
Timely payments increased from 60% to 95%
Reduced from 25 hrs to 5 hrs weekly
Up from 78% in previous surveys
500+ inquiries automated per month
Inquiry-to-tour booking conversion rate
Enrollment increased significantly
Additional students enrolled vs. previous year
Instant automated responses
Messages handled monthly without human intervention
Freed up staff for core tasks
Fewer incoming calls about fees and admissions
"WAB2C ne humari administrative team ki zindagi badal di hai. Pehle parents ko fee reminders ke liye ghanton phone karna parta tha, ab sab automated ho gaya hai. Parents bhi khush hain ke unhe timely updates milti hain WhatsApp pe. Best investment for our school!"
For every Rs 1 spent on WAB2C, Capital Academy generates Rs 28 in value through improved fee collection, time savings, and new admissions.
3-touch WhatsApp reminder sequences dramatically improve on-time payment rates and reduce admin workload.
Instant responses to website inquiries capture more leads and convert them into school tours and enrollments.
Connect WAB2C to your student management system for automatic attendance, result, and event notifications.
95% of Pakistani parents actively use WhatsApp daily — meet them where they already are for better engagement.
Join 100+ educational institutions in Pakistan using WAB2C to improve fee collection, reduce admin workload, and delight parents.
💬 Questions? Talk to our education specialist: +92 330 000 3097
