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Integration GuideIntermediate

Connecting Shopify to WAB2C

Integrate your Shopify store with WhatsApp Business API for automated order notifications, COD verification, abandoned cart recovery, and customer support. Complete setup in under 15 minutes.

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What You'll Get After Integration

✓ Automated Notifications

Order confirmations, shipping updates, and delivery alerts sent automatically

✓ COD Verification

Confirm orders before shipping to reduce fake orders by 40%

✓ Cart Recovery

Auto-message customers who abandoned checkout with personalized reminders

✓ Two-Way Support

Customers can reply to order messages and reach your support team

Before You Start

  • • Active Shopify store with at least 1 product published
  • • WAB2C account with WhatsApp API access (sign up free at app.wab2c.com)
  • • Admin access to your Shopify store
  • • Approved WhatsApp templates (we'll help you create these if you don't have them)

Step-by-Step Setup Process

1

Install WAB2C App from Shopify App Store

Search for "WAB2C WhatsApp Integration" in the Shopify App Store and click "Add app".

Or visit directly:

https://apps.shopify.com/wab2c
2

Connect Your WAB2C Account

After installing the app, you'll be redirected to connect your WAB2C account.

  • ✓ Your WAB2C API Key (found in app.wab2c.com → Settings → API Keys)
  • ✓ WhatsApp Business Phone Number ID

Don't have a WAB2C account? Sign up free at app.wab2c.com and complete the WhatsApp API setup first.

3

Configure Notification Settings

Choose which events should trigger WhatsApp messages to your customers.

Order Placed Confirmation

Instant confirmation when customer completes checkout

COD Order Verification (Recommended)

Ask customer to confirm COD order with Yes/No buttons

Order Shipped Update

Notify with tracking details when order is shipped

Order Delivered Confirmation

Final message when order is successfully delivered

Abandoned Cart Recovery

Auto-message after 1 hour if checkout not completed

4

Test the Integration

Place a test order to ensure everything is working correctly.

Test Order Checklist:

  • 1. Create a test product in your Shopify store
  • 2. Place an order using your own phone number
  • 3. Check if you receive WhatsApp notification instantly
  • 4. Mark order as "Fulfilled" and check for shipping update
  • 5. Test COD verification flow if enabled
5

Go Live & Monitor

Once testing is successful, enable for all customers and monitor performance.

98%

Delivery Rate

-40%

Fake Orders

+25%

Cart Recovery

Sample WhatsApp Messages

Order Confirmation Message

Hi Ahmed! 👋

Your order #10523 has been confirmed! 🎉

Items:
• Nike Air Max Shoes (Size 42) - Rs 12,500

Total: Rs 12,850 (incl. shipping)

Delivery: 3-5 business days to Karachi

We'll update you when it ships!

COD Verification Message

Hi Fatima! 👋

Your COD order #10524 is ready to ship! 📦

Amount to pay on delivery: Rs 8,450

Please confirm if you want to proceed with this order:

✓ Yes, Confirm Order
✗ No, Cancel Order

Common Issues & Solutions

Messages not being sent after order placement

Solution:

  • Check if WAB2C app is still connected in Shopify → Settings → Apps
  • Verify your API key is correct in WAB2C dashboard
  • Ensure your WhatsApp templates are approved by Meta
  • Check if customer phone number is valid (must include country code)
Customer receives message but order details are missing

Solution:

  • Ensure template variables are correctly mapped in WAB2C dashboard
  • Check if order contains all required fields (name, address, items)
  • Test with a fresh order to see if issue persists
COD verification buttons not working

Solution:

  • Verify your template uses interactive buttons (not quick reply buttons)
  • Check webhook URL is configured correctly in WAB2C dashboard
  • Ensure button payload is properly set up

Real Results: Clifton Boutique

"After integrating WAB2C with our Shopify store, we reduced COD returns from 45% to just 18% using automated verification. Plus, abandoned cart recovery brought back Rs 2.5L worth of orders monthly!"

- Sarah Khan, Owner of Clifton Boutique

Read Full Case Study

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Related Guides

COD Verification Setup

Reduce fake orders by 40%

Cart Recovery Best Practices

Maximize conversions