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Complete Guide to WhatsApp Business API in Pakistan

Everything you need to know about getting started with the official WhatsApp Business API. Learn the requirements, setup process, and how to qualify for Meta-approved API access through WAB2C.

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What is WhatsApp Business API?

WhatsApp Business API is Meta's official solution for medium to large businesses to communicate with customers at scale. Unlike the free WhatsApp Business App (which is limited to 5 devices), the API allows you to:

  • ✓ Send automated notifications (order updates, shipping alerts, OTPs)
  • ✓ Run multiple team members on the same number
  • ✓ Integrate with your website, CRM, or ecommerce platform
  • ✓ Build chatbots and automation flows
  • ✓ Send broadcast campaigns to opted-in customers
  • ✓ Get verified with a Green Tick (Official Business Account)

Why This Matters for Pakistani Businesses

In Pakistan, over 90% of online shoppers prefer WhatsApp for order communication. With high COD rates, fake orders, and customer support challenges, having official WhatsApp API access can:

  • • Reduce COD returns by 30-40% through verification flows
  • • Save 60%+ support time with automated replies
  • • Recover abandoned carts worth lakhs monthly
  • • Build customer trust with official Green Tick verification

WhatsApp API Eligibility & Activation Checklist

This interactive checklist ensures your business is ready for Meta-approved WhatsApp Business API onboarding through WAB2C. Click each item as you complete it.

1. Business Requirements

Registered Business / Sole Proprietorship

Must have STRN/NTN (FBR) or Proprietor NTN

Business Email (preferably domain-based)

e.g., info@yourcompany.com

Active Business Website

Website must reflect real business activity

Business Phone Number (fresh / unused on WhatsApp)

Must NOT be currently WhatsApp-registered

Valid Pakistani Operational Address

Matches documents

2. Facebook Business Manager Requirements

Active Facebook Business Manager Account

Create at business.facebook.com

Verified Business Information

Name, address, phone must match documents

Uploaded Verification Documents

NTN certificate, bank statement OR utility bill

Business Domain Verified (Optional but recommended)

DNS / HTML file verification

3. WhatsApp Number Requirements

A fresh number (not banned, not used on WhatsApp)

Very important - cannot be registered on any WhatsApp account

Number can receive SMS or Voice Call for OTP

Required for API registration

Preferably +92 business SIM

Zong/Jazz/Telenor/UFone recommended

4. Compliance Requirements

You agree to follow WhatsApp Commerce Policy

No restricted items (weapons, tobacco, etc.)

You agree to Meta Messaging Policy

No spam / cold blasting to random numbers

Customer Opt-in Process Exists

Website form / POS / WhatsApp Join Button

Approved WhatsApp Message Templates

Templates for outbound campaigns

Activities NOT Allowed (Avoid Instant Bans)

Sending bulk messages to random numbers

High risk of quality score drop and ban

Buying contact lists

Instant quality drop, messages won't deliver

Sending OTPs/messages outside allowed categories

Template rejection and account restriction

Messaging people without opt-in

Violates Meta policy, leads to bans

Using unofficial "panels / bots / Chrome extensions"

Permanent number ban, no recovery possible

What You Get with WAB2C API

Official Meta-Approved WhatsApp Cloud API
Local Support (PK, Urdu/Roman Urdu)
PKR Billing (No USD shocks)
Broadcasts, Automation, Bot Flows
Template Guidance & Approvals
Pre-Ban Safety Training
Migration Help (from old banned numbers)
Green Tick Verification Support

Ready to Check Your Eligibility?

Use our free 2-minute checklist to see if your business qualifies for WhatsApp Business API. Get instant feedback and next steps.

Start Free Eligibility Check

No signup required • Takes 2 minutes • Instant results

Activation Timeline

1

Submit Application (Day 1)

Complete WAB2C onboarding form with business documents

2

Facebook Business Verification (1-3 days)

Meta reviews your business documents

3

Number Activation (Same day)

WAB2C activates your WhatsApp API number

4

Go Live (Day 3-5)

Start sending messages, setup automation flows

Next Steps

1
Complete the eligibility checklist →

See if your business qualifies in 2 minutes

2
Review WAB2C pricing plans →

Choose the right plan for your business size

3
Start your 3-month free trial →

No credit card required, activate in 24-72 hours