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Featured Success StoryFood & Confectionery

Chocolate Academy: 10X Growth with WhatsApp-Powered Ecommerce

How a Lahore-based chocolate artisan transformed from a regular website to a multi-tier online powerhouse - handling orders, enrollments, corporate gifting, and celebrations all through WhatsApp Business API.

10X
Order Growth
2
New Branches
+340%
Enrollments
150+
Corporate Clients
The Business

Where Cocoa & Creativity Collide

Chocolate Academy Pakistan is more than a chocolate shop - it's a complete chocolate experience. From handcrafted bonbons and artisan cakes to professional diploma courses, they've built a unique position in Pakistan's confectionery market.

Two Locations
Garden Town, Lahore & G-9 Markaz, Islamabad
Product Range
Cakes, Bonbons, Brownies, Gift Boxes, Healthy Snacks
Academy Programs
16-week Grand Diploma, Kids Workshops, Professional Courses
Celebration Services
Corporate Gifting, Wedding Favors, Custom Event Orders
🍫

Business Verticals

Cakes
Lotus Cake, Nutella Cake...
Chocolate Bonbons
Sugar & Spice, Orange Rush...
Gift Boxes
Corporate Hampers, Wedding Favors...
Workshops
Grand Diploma, Kids Factory...
The Challenge

Growing Pains of a Thriving Business

Despite having a beautiful website and loyal customer base, Chocolate Academy was struggling to scale their operations efficiently.

Scattered Order Channels

Orders coming from website, Instagram DMs, Facebook, and phone calls - no unified system

Manual Inquiry Handling

Staff spending 8+ hours daily answering repetitive questions about prices and availability

Workshop Scheduling Chaos

Manual enrollment tracking, missed reminders, and no-shows affecting class sizes

Corporate Lead Leakage

High-value corporate inquiries getting lost in the noise of retail messages

Celebration Order Complexity

Custom wedding and event orders requiring endless back-and-forth communication

Multi-Location Coordination

Two branches operating separately with no unified customer communication

The WAB2C Solution

Complete Digital Transformation

A comprehensive WhatsApp Business API implementation that unified all customer touchpoints into one powerful platform.

1
Phase 1: FoundationWeek 1-2

WhatsApp Business API Setup

  • Connected official WhatsApp Business API via WAB2C
  • Migrated existing customer database (8,000+ contacts)
  • Set up product catalog with all chocolate categories
  • Configured automated welcome messages
2
Phase 2: AutomationWeek 3-4

Order & Inquiry Automation

  • Built intelligent product browsing chatbot
  • Created automated order confirmation flows
  • Set up delivery tracking notifications
  • Integrated payment confirmation alerts
3
Phase 3: ExpansionWeek 5-6

Multi-Channel Integration

  • Connected Instagram DMs to WhatsApp
  • Integrated website chat widget
  • Set up Meta Ads click-to-WhatsApp campaigns
  • Created corporate inquiry qualification bot
4
Phase 4: ScaleWeek 7-8

Multi-Location & Team

  • Added Islamabad branch to same WhatsApp number
  • Configured multi-agent dashboard for both locations
  • Set up location-based routing for orders
  • Created broadcast segments for city-wise campaigns

WAB2C Features Powering the Transformation

Smart Chatbot

AI-powered product browsing and order taking

Multi-Agent Inbox

Team collaboration across both locations

Broadcast Campaigns

Segmented marketing for retail and B2B

Product Catalog

Visual menu with instant ordering

Appointment Booking

Workshop enrollment automation

Analytics Dashboard

Real-time sales and engagement metrics

Lead Qualification

Corporate inquiry routing bot

Meta Ads Integration

Click-to-WhatsApp campaigns

Automation Examples

WhatsApp Message Templates

Real templates powering Chocolate Academy's customer communication

Product Catalog

Assalam-o-Alaikum! Welcome to Chocolate Academy! Browse our delicious collection: Cakes | Bonbons | Brownies | Gift Boxes | Healthy Snacks. What would you like to explore today?

Price List

Here are our popular items: Lotus Cake (2lb) - Rs 2,500 | Bonbon Box (9pc) - Rs 850 | Brownie Box - Rs 1,450 | Grand Diploma - Rs 85,000. Would you like to place an order?

Custom Order

We'd love to create something special for you! Please share: 1) Occasion 2) Number of guests 3) Preferred flavors 4) Budget range. Our chocolatier will design the perfect creation!

The Results

A Sweet Success Story

Complete transformation in just 8 weeks - here's how every metric changed

10X
Order Growth
From 50 to 500+ orders/week
2
New Branches
Lahore + Islamabad expansion
+340%
Workshop Enrollments
Monthly registrations
150+
Corporate Clients
Regular B2B accounts
+520%
Celebration Orders
Weddings, birthdays, events
< 2 min
Response Time
24/7 instant replies

Before vs After Breakdown

Online Orders
Before: 50 orders/week
After: 500+ orders/week
10XWhatsApp became primary sales channel, surpassing website
Workshop Registrations
Before: 15 students/month
After: 65+ students/month
+340%Automated inquiry handling and instant booking
Corporate Accounts
Before: 20 companies
After: 150+ companies
+650%B2B segment grew with dedicated corporate bot
Celebration Orders
Before: 10 events/month
After: 62+ events/month
+520%Weddings, birthdays, corporate events automated
Customer Support
Before: 8 hours/day manual
After: 2 hours/day oversight
-75%Chatbot handles 85% of inquiries automatically
Revenue Growth
Before: Rs 8L/month
After: Rs 45L/month
+462%Combined retail, wholesale, and workshop revenue
"WAB2C transformed how we do business. Before, we were drowning in messages across 5 different platforms. Now, everything flows through one WhatsApp number - orders, workshop registrations, corporate inquiries, everything. Our team went from chaos to complete control. The 10X growth in orders wasn't magic - it was simply being available 24/7 and responding instantly to every customer. WhatsApp became our storefront, our classroom, and our corporate sales desk - all in one."
👨‍🍳
Master Chocolatier & Founder
Chocolate Academy Pakistan
Key Takeaways

Lessons for Food & Confectionery Businesses

Unify All Channels

Don't let orders scatter across Instagram, Facebook, and phone. One WhatsApp number = one source of truth.

Automate Repetitive Inquiries

80% of customer questions are about prices and availability. Let a bot handle them 24/7.

Don't Ignore B2B

Corporate clients have higher order values. Create dedicated flows to capture and nurture them.

Integrate Services

If you offer courses or workshops, automate enrollment. Manual tracking kills growth.

Scale with Multi-Location

One WhatsApp number can serve multiple branches with location-based routing.

Combine with Paid Ads

Click-to-WhatsApp ads with instant chatbot response = highest conversion rate possible.

Ready to Transform Your Food Business?

Join 500+ Pakistani businesses using WAB2C to grow with WhatsApp automation. Whether you're a bakery, restaurant, or confectionery - we've got you covered.