Message Bot
A Message Bot is an automated tool that communicates with users via WhatsApp. It handles repetitive queries 24/7, sends real-time notifications, provides product or service information, and answers frequently asked questions using keyword triggers, reply buttons, and call-to-action URLs.
How to Create a Message Bot
Follow these steps to create an automated WhatsApp response bot in WAB2C:
Screenshot 1 - Message Bot Creation Form
Bot creation interface showing Bot Name, Relation Type dropdown, Reply Text area, Reply Type selector, Trigger keyword input, and optional Header/Footer fields.
Bot Name
Assign a unique name to your bot for easy identification. Example: Welcome Bot or FAQ Bot
Relation Type
Choose which type of contacts this bot should respond to:
Lead
For prospects
Customer
For existing clients
Guest
For unconverted users
The contact must already exist in WAB2C. The trigger word must be sent from their WhatsApp number to initiate the bot.
Reply Text
The message the bot sends in response. Maximum 1024 characters. You can use @ to insert dynamic fields like the user name or your organization name.
"Hello! Welcome to WAB2C. How can I assist you today? Please choose an option: 1. Admission Enquiry 2. Course Information 3. Schedule a Campus Visit"
Reply Type
Select how the bot should be triggered:
| Reply Type | Description |
|---|---|
| On Exact Match | Bot replies only when the message exactly matches the trigger keyword |
| Message Contains | Bot responds if the message includes the trigger word anywhere |
| First Message | Triggers reply when someone messages your number for the first time |
| Default Reply | Sent when no other trigger matches the incoming message |
Trigger Keyword
The keyword that activates the bot response. Example: hello, pricing, help. Send this keyword from the user WhatsApp to start the bot conversation.
Header and Footer (Optional)
Header: Displayed above the main reply text (e.g., your company name). Footer: Additional info or closing note displayed below (e.g., "Thank you").
Interactive Reply Options
Enhance your bot responses with interactive elements. Only one of the following options will appear in the bot final message - whichever comes first in the form will be used.
Screenshot 2 - Interactive Reply Options Configuration
Bot configuration showing Reply Buttons with button text and IDs, Call-to-Action URL field, and File Attachment upload area.
Reply Buttons
Add up to 3 clickable buttons for easier responses. Each button requires a display text and a unique ID.
Button 1: Admission Enquiry (ID: enquiry)
Button 2: Course Information (ID: course_info)
Button 3: Schedule a Visit (ID: campus_visit)
Call to Action URL
Add a clickable CTA button that opens a URL.
Button Name: View Details
Link: https://wab2c.com/pricing
File Attachment
Attach an image, document, or video to the bot response.
Images: .jpg, .jpeg, .png
Documents: .pdf, .doc, .xls
Priority Rule: Only one interactive option will appear in the bot final message: Reply Buttons, CTA URL, or File Attachment. Whichever is configured first takes priority.
Manage Message Bots
View, edit, activate/deactivate, and monitor all your created Message Bots from a centralized dashboard.
Screenshot 3 - Message Bot Dashboard List
Bot management table showing serial number, bot name, reply type, trigger keyword, relation type, active toggle, and creation date columns.
Bot List Table Columns
| Column | Description |
|---|---|
| SR.NO | Serial number (descending by creation time) |
| Name | Custom name assigned to the message bot |
| Type | How the bot triggers (e.g., On exact match, Message Contains) |
| Trigger Keyword | Words or phrases that activate the bot response |
| Relation Type | Whether the bot targets Leads, Customers, or Guests |
| Active | Toggle switch to enable or disable the bot |
| Created At | When the bot was created |
Quick Management
- Use the Active toggle to quickly enable/disable a bot
- Use filter or hide columns to customize your view
- Sort columns by clicking header arrows
- Search bots using the search bar
Screenshot 4 - Bot Response Preview in WhatsApp
WhatsApp conversation showing bot auto-reply with reply buttons, header text, and footer after receiving a trigger keyword.
Understanding Contact Types for Bots
Bots can be tailored to each contact type for personalized automation:
Leads
Potential customers who have shown interest in your business.
Bots trigger from prospecting inquiries
Customers
Existing clients who are actively doing business.
Bots trigger based on existing relationships
Guests
New message senders not yet converted to leads or customers.
Bots trigger for first-time or unconverted contacts
Guest Auto-Creation: When a new user sends a message to your WhatsApp Business number, they are automatically stored as a Guest if the WhatsApp Auto Lead setting is disabled. You can then manually convert them to leads or customers. Learn more about contact management.